Advices tips

 In an increasingly competitive universe, the profitability of a salon depends as much on service quality as on the ability to offer a complete package: services, expert advice, and product resale. A well-managed hair salon can significantly increase its revenue thanks to additional sales. Yet, many professionals are still reluctant to offer products, fearing it might harm the client relationship. That’s a common misconception: when done right, selling is perceived as a natural extension of your expertise, not as commercial pressure. Why Selling in the Salon Shouldn’t Be Taboo First, it's important to understand that recommending a product is not the same as a hard sell. It’s a natural continuation of your role as a hair expert. Today, clients are looking for more than a cut or a color — they want personalized solutions, relevant recommendations, and products adapted to their hair type and routine.You’re the best person to guide them. You know your clients' needs, expectations, and habits. By offering products that extend the effects of your service, you add real value to their experience.  The 5 Pillars of an Effective Salon Sales Strategy 1) Active Listening and Diagnostic It all starts with a well-executed diagnostic phase. By asking the right questions from the moment the client arrives or during the shampoo (texture, concerns, habits, etc.), you build trust and identify concrete needs. Example: “I see some redness on your scalp — has it been there long? Does it bother you?” 2) A Team Trained in the Consulting Posture  For a successful salon setup, the entire team must adopt a consultative approach. Everyone should feel comfortable with the products, know how to talk about them, explain the benefits, and recommend them naturally. It’s not about pushing sales but reinforcing your role as an expert.Organize short training sessions, encourage team feedback, and provide materials like tip sheets, videos, and brochures. 3) Simple and Natural Rituals Integrate advice moments naturally into your service routine: -> During shampooing or rinsing-> While styling the final look-> At checkout The more these moments are ritualized, the more confident your team will be in applying them daily. 4) Consistent and Visible Products You don’t need a crowded shelf. Choose a targeted product line that aligns with your values (clean beauty, natural, effective). Showcase them with clear, inspiring displays: POS, QR codes, advice flyers, brochures... 5) A Customer Journey Designed for Recommendations Create a smooth experience: routine suggested during the diagnosis, products mentioned during treatment, subtle reminder at checkout. Each step highlights your know-how without being pushy.  How to Sell Without Pushing At first, it can be difficult to find the balance between not enough and too much. Here are a few tips to help make your approach feel more natural and supportive. Rephrasing the Client's Needs “About the redness — you mentioned it started during the hot weather? During your shampoo, I used […] which is ideal for soothing the scalp. It’s also available in a small format for home use.” This shows you've listened and are offering a specific, personalized solution to their concerns. Combining Products Bundling products to create logical purchase combinations is a very effective way to increase average basket size naturally. For example: - Offer a mask with the purchase of a shampoo- Suggest a color-enhancing treatment after a botanical coloring service- Pair a styling product with the appropriate brush or comb Keep the Conversation Natural No need for a script or rigid approach — just stay natural and authentic. What matters most is believing in the product you’re recommending. You’re not just selling a bottle of shampoo or hairspray — you’re offering your client a continuation of your salon expertise. Tips for Building Loyalty and Increasing Basket Value Loyalty Programs that Work Offer loyalty cards to your clients to encourage repeat purchases and build long-term customer relationships. Example:  1 stamp for every €30 spent on retail products10 stamps = a free shampoo or complimentary product during the next visit Take-Home Advice Slip in a personalized routine sheet or a QR code linking to a brand video. This extends the relationship and reinforces trust after the visit. A Multi-Sensory Experience Atmosphere matters: music, scents, comfort, lighting, and a warm welcome all contribute. Every detail counts in turning a visit into a memorable moment — one rooted in an authentic beauty universe.  What If Selling Became Your Strength? Selling in the salon shouldn’t be seen as a burden. It’s part of a smart hair salon setup focused on expert advice that will help you grow your revenue thanks to stronger, long-lasting customer relationships.Start small: train your team, test simple tips, highlight a few key products. The most important thing is to stay attentive, believe in your offer, and turn your expertise into a natural business advantage.

Often perceived as elegant and unique, curly hair presents challenges related to its specific structure. By addressing issues such as dryness, frizz, and breakage, we can better understand how to adapt hair care routines to meet the needs of this hair type. Proper classification of the different types of curly hair allows for tailored care for each texture and effectively treats the most sensitive areas, especially the ends. 1 - Dryness: A structure prone to dehydrationCurly hair has a spiral or wavy shape, which extends its surface compared to straight hair, increasing water evaporation. Due to the uneven distribution of sebum, the hair fiber is exposed, especially along the lengths. The cuticle (interlocked keratin scales) is often slightly raised, increasing permeability to air and particles.Causes of hair drynessHair porosity: Hair with highly open cuticles retains water poorly, making it dry and difficult to hydrate long-term; this is known as high-porosity hair. Conversely, low porosity prevents water from penetrating deeply.It is possible to perform a test to identify hair porosity by submerging a hair strand in water. If it sinks quickly, the porosity is high, whereas if it floats, it is low.Hydration breaking point: High porosity leads to the accumulation of hydrophilic molecules in the hair fiber, causing an effect called "hydra fatigue," where the cuticle weakens, and the hair loses vitality.What are the suitable solutions?Natural products without harsh chemicals such as sulfates, silicones, etc., and containing moisturizing agents like aloe vera and glycerin, which, when combined with occlusive agents like natural oils or butters, attract moisture while preventing transepidermal water loss.Use a product with an adapted pH; it is recommended to use products with an acidic pH (4.5 to 5.5) to tighten the scales and optimize water retention.2 - Frizz: The hygroscopic effect of the environmentCurly hair is particularly sensitive to changes in humidity. The hydration-humidity imbalance occurs when the hair fiber, insufficiently sealed, absorbs ambient moisture uncontrollably. This alters the cohesion of keratin chains, distorting the shape of curls.Main causes of frizzHigh porosity and unstable hygroscopic exchange: High-porosity hair has poorly aligned or open cuticle scales, allowing moisture to easily penetrate the hair fiber. By absorbing ambient humidity, the fiber swells, altering the cohesion of keratin chains and creating frizz.❗High-porosity hair easily absorbs water and humidity but, as mentioned earlier, does not retain moisture well.Chemical treatments: Bleaching, straightening, and the use of chemical treatments break the disulfide bonds (agents responsible for the strength and structure of the hair).Mechanical stress: Aggressive brushing or detangling weakens the cuticle, creating breaches where moisture can infiltrate.What are the solutions to combat frizz?Using healthy products formulated with vegetable oils, these oils act as hydrophobic film-forming agents, meaning they create a barrier against moisture.The "plopping" method: This method involves wrapping the hair in a microfiber t-shirt after washing to enhance definition without disrupting the curl structure.3- Breakage: Fiber fragility and aggressive brushingThe fragility of curly hair is due to its structural asymmetry. Each point of inflection (curl) represents an area of increased tension, where the fiber is more vulnerable. Additionally, textured hair is often drier, with an uneven distribution of proteins within the hair.Main causes of curly hair breakageReduced elasticity: As we have seen, textured hair lacks healthy hydration and proteins. However, we have also seen that their structures favor the absorption of a large amount of water, but an "over-hydrated" hair becomes soft and brittle; similarly, uneven protein distribution creates rigid areas where the hair easily breaks.Aggressive brushing and chemical treatments: Chemical coloring and straightening alter disulfide bonds, weakening the hair fiber. Coupled with aggressive brushing or brushing dry hair, this leads to micro-abrasions of the cuticle, resulting in premature hair breakage.What are the adapted solutions for curly hair?Using products formulated with keratin or silk proteins to restore fiber cohesion. Daily use of these products or in a mask treatment lasting 4 to 6 weeks is recommended.Detangle hair with your fingers or a wide-tooth comb to limit pulling forces, and work on damp hair with a conditioner.What products and routines to address the problems of textured hair?To resolve the issues related to curly, wavy, or frizzy hair, it is essential to rely on a natural hair care routine that respects all types of curls. This is why Rodolphe&Co created the product line Coeurl.A concise product range that covers the entirety of a hair care routine for all types of curls. It includes a shampoo, a mask, a balm, a gel, and a mist with 100% vegan formulas, free from sulfates, PEGs, and gluten. Coeurl offers three distinct routines to meet the needs of your clients with textured hair.Wavy hair routine1 - The texture shampoo to cleanse without weighing down the hair and respect the curls. Two applications are recommended to remove product residues and dirt.2 - The Hydra-coeurl potion to use between shampoos to facilitate styling, reform the "wavy" effect while refreshing the hair.3 - The frizz gel to define and lightly fix wavy and curly hair. It doesn't grease, providing a lot of hydration.Curly hair routine1 - The texture shampoo to cleanse without weighing down and respect the curls. Two applications are recommended to remove product residues and dirt.2 - The coeurl mask, after each shampoo, to deeply nourish, repair the hair fiber, and strengthen the curls. Leave it on for 5 to 10 minutes.3 - The coeurl balm to nourish the hair fiber, facilitate detangling, and reduce frizz. It starts to define the curls.4 - The frizz gel to define and lightly fix curly hair.Our tip: You can mix the gel and balm in your hand and apply them together.5 - The Hydra-coeurl potion to use between shampoos to facilitate styling, reform the "wavy" effect while hydrating and defining. Use without moderation anytime during the day.Frizzy hair routine1 - The coeurl mask before shampooing to deeply nourish the hair and prepare it for the texture shampoo. It plays a major role in enhancing frizzy hair.2 - The texture shampoo to cleanse without weighing down and respect frizzy hair. One application is recommended to gently cleanse the hair.3 - The coeurl balm to nourish the hair fiber, facilitate detangling, and reduce frizz. It starts to define curls and shapes frizzy hair. Apply generously on lengths and roots, ideally on damp hair.4 - The Hydra-coeurl potion to use as step 4 between shampoos to facilitate styling, reform curls while hydrating and defining. Use without moderation.A healthy curly hair combines curl definition, elasticity, and hydration retention. Incorporating advanced care (such as using optimized pH) based on the hair's needs helps maintain this healthy balance.